Use Case: Direct Mail Marketer – Short Links That Track Offline Responses

Direct mail may feel old-school, but it’s still one of the most powerful ways to reach customers — especially when paired with modern digital tracking. The challenge is knowing whether your expensive print campaigns are actually converting. That’s where short links come in.

Instead of sending prospects to a long, clunky URL that’s impossible to type correctly, you can print a clean, memorable short link on postcards, letters, or catalogs. Each campaign can have its own unique link, allowing you to see exactly which offers are generating visits, sign-ups, or sales.

This level of insight lets you fine-tune future mailers for better ROI, split-test different headlines or offers, and even personalize tracking links for high-value prospects. With short links, you’re not just sending mail into the void — you’re creating a measurable bridge from offline advertising to online action.