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QR — quick response — codes were created in the 1990s by engineer Masahiro Hara of the Japanese auto parts company Denso to simplify the company's supply chain. At no point did Denso think they were creating one of the most useful marketing tools of the last century; but that's exactly what QR codes have become.

GoLyza.com ("Lyza") is a link shortener. Many Internet services use very long URLs ("URL" stands for "Universal Resource Locator" — an Internet address, or link). These long URLs are hard to share. No-one would ever remember them, and even in a message they look ugly.

Lyza lets you take any URL and turn it into a short link that's only a few characters long. All Lyza short links start "lyza.link/". You control what comes next. You can choose something that's memorable, short, or both.

Radio advertising is all about voice and memory — your words need to paint a picture and stick in listeners’ minds. A long or complicated URL can break that flow and lose your audience before they take action. That’s why a branded short link is a game-changer for small business owners.

When you’re presenting to a large audience, every second counts — especially when it comes to capturing leads. Displaying a QR code on your presentation screen makes it easy for attendees to engage instantly, no matter their seat or device.

With a quick scan, listeners can sign up for your newsletter, download resources, or access exclusive content without interrupting the flow of your talk. This seamless interaction keeps your message focused while expanding your reach beyond the room.

Fundraising events are all about connection and momentum, and capturing donations in the moment can make a world of difference. By adding QR codes to event badges, you provide attendees with an effortless way to give — no searching for links or fumbling with payment details required.

A quick scan takes supporters directly to your donation page, letting them contribute instantly and securely from their phones. This convenience encourages generosity and helps keep the energy high throughout your event.

Yard signs are a tried-and-true way to promote local home services, but they often miss a crucial step: making it easy for interested neighbors to reach out immediately. Adding a QR code to your yard signs turns passive advertising into instant engagement.

Bookmarks are more than just placeholders — they’re a perfect touchpoint to deepen readers’ connection with the books they love. By printing short links on your bookmarks, you give customers a simple way to explore author interviews, behind-the-scenes stories, or exclusive content.

Beer lovers appreciate variety and freshness, but keeping up with what’s currently on tap can be a challenge — especially in busy, lively brewery spaces. By adding QR codes to your beer coasters, you give patrons instant access to a real-time tap list, keeping them informed and engaged throughout their visit.

Parent communication is a cornerstone of student success, but traditional channels like emails, printouts, or school portals can be clunky and easy to miss. A short link on a classroom poster provides a simple, reliable way for parents to access their child’s grades whenever they need to.

Escape rooms thrive on immersion, mystery, and a little bit of magic. Players love the thrill of cracking codes and unlocking secrets, but there’s only so much you can do with physical props. QR codes offer a clever twist — by adding a scannable element to your clues, you can open a gateway to puzzles that live beyond the physical room.

When you’re mentoring founders, time is precious. Sessions are packed with insights, tools, and actionable advice — but getting those resources into the hands of your audience can be a stumbling block. People scribble URLs that are too long to remember, or they promise themselves they’ll follow up later and never do. A short, clean link on your slides solves that problem on the spot.

Photography prints often live as standalone pieces, admired on walls or gifted to friends, but they can also serve as powerful gateways to your wider body of work. By adding a discreet, well-designed QR code to the corner or back of each print, you create an instant bridge from physical art to your full gallery shop.

Glossy magazine ads have always been about inspiration — a stunning look, a new product launch, an image that makes readers pause mid-flip. But inspiration doesn’t always translate into sales if the customer’s next step isn’t crystal clear. Adding a QR code to your print ad bridges that gap, giving readers an instant way to buy the products they love on the spot.

Big shows draw big crowds, but not everyone in that crowd has the same experience. For fans who want to get closer to the action, upgrading to VIP should feel as easy as the tap of a button. As a festival headliner, adding a clean, memorable short link to your social posts gives fans that frictionless path to the front row.

Theme parks thrive on excitement, but nothing dampens the mood faster than long, unexpected lines. Guests making travel plans want more than just thrilling visuals on a TV ad — they want to know what their day will actually look like. A scannable QR code built into your commercial gives them that information instantly.

Cookbooks have always been about more than instructions — they’re a bridge between a chef’s creativity and a reader’s kitchen. But even the most detailed recipe can leave readers wondering how a particular step should look or sound. A simple QR code on the page solves that, connecting the printed word to a rich, visual experience.

For a tech brand, Times Square is the ultimate stage. The crowds, the lights, the sheer spectacle — it’s where innovation meets attention. But even the brightest billboard has a limitation: passersby can’t click it. That’s where a QR code transforms your ad from static to interactive.

Announcing an IPO is a once-in-a-lifetime milestone for many founders. The moment your company steps onto the public stage, every word, image, and link in your communications shapes how investors, media, and potential shareholders perceive your brand. A long, clunky URL doesn’t fit the occasion — a crisp, brandable short link does.

When you’re marketing properties worth tens of millions, every detail of your outreach needs to match the level of sophistication and impact your listings deserve. A towering skyscraper banner with your name and logo commands attention — but adding a well-placed QR code transforms it from a static advertisement into an instant call-to-action for serious buyers.

When you’ve built an audience that spans the globe, every link you share is a chance to deepen connection and drive action. But the reality is that long, clunky URLs — especially affiliate links full of random characters — look unprofessional and often scare people off from clicking. A clean, memorable short link changes that dynamic entirely. It signals that you’re trustworthy, intentional, and worth following all the way to your destination.

In the world of high fashion, exclusivity and experience are everything. A runway show invitation isn’t just a piece of card stock — it’s a statement, a promise of access to something extraordinary. By adding a QR code to your VIP invitations, you give guests a seamless way to RSVP, reserve prime seating, and access event details instantly, all from their phone.

When you’re spending millions for just a few seconds of Super Bowl airtime, every frame counts. In a crowded, high-energy ad break, you have only a heartbeat to grab attention and leave a lasting impression. A well-placed QR code can make those precious moments work harder, bridging the gap between curiosity and action instantly.

Repeat business is gold in print-on-demand. When a customer loves what they bought, you want their next purchase to be as frictionless as possible. By adding a clean, memorable short link to your packaging, you make reordering a one-step process.

Charity events thrive on energy and connection. Nothing builds excitement like watching a fundraising total climb in real time. With a QR code on event banners, you make it effortless for attendees and passersby to donate on the spot — and immediately see their contribution push the tally higher.

When you send a proposal to a potential client, you only have one chance to make a strong impression. A cluttered or overly long URL to your portfolio can feel unpolished and even get lost in long email threads or PDF viewers. Short links fix that instantly.

With a clean, branded link, you make it effortless for clients to click through and see your best work. It shows professionalism, avoids messy copy-paste errors, and works just as well whether they’re reading on desktop, tablet, or mobile.

When you’re addressing a room full of parents, time is limited and attention spans are divided. Getting them to remember a long web address for sign-ups later is a tough ask. A QR code on your handouts changes that completely.

Direct mail may feel old-school, but it’s still one of the most powerful ways to reach customers — especially when paired with modern digital tracking. The challenge is knowing whether your expensive print campaigns are actually converting. That’s where short links come in.

Every moment counts in a political campaign, and turning supporters’ enthusiasm into action is the ultimate goal. Yard signs are a staple of grassroots visibility, but they usually do just one thing — display a name. Adding a QR code changes that dynamic completely, letting you turn every sign into an instant gateway for donations.

Cold emailing can be tricky enough without technical hurdles getting in the way. Many email clients automatically shorten or break long URLs, leaving your prospects clicking dead links — or worse, ignoring your email altogether because it looks messy or suspicious. As an insurance agent, you need a clean, reliable way to share your links so clients can access your offers without frustration.

Flyers are a classic marketing tool, but they often end up in the nearest bin before they can deliver results. As a flyer distributor, you want every handout to feel valuable and actionable, not just another piece of paper. Adding a QR code for instant coupon redemptions transforms your flyers from static ads into interactive offers that customers can act on immediately.

Radio can capture attention like few other mediums, but it often struggles to turn that attention into action. As a radio show host, you want to invite listeners to join your mailing list for updates, exclusive content, or giveaways — but reading out a long, complicated URL is a guaranteed way to lose them.

Print advertising still has a powerful place in brand building, but it often lacks the ability to convert immediate interest into measurable action. As a print magazine advertiser, you want readers to move seamlessly from seeing your full-page ad to engaging with your offer online — without relying on them to remember or manually type a long web address later.

Theme parks create unforgettable moments, and guests love capturing them — especially those thrilling mid-ride photos. But long queues at photo counters and clunky retrieval processes can dull the magic. As a theme park operator, you want a way for visitors to grab their ride photos instantly, without waiting or losing the fun in administrative hassle.

Guests often rely on hotel concierges for local recommendations, but printed brochures can only hold so much information. Maps go out of date, restaurant listings change, and visitors are left juggling papers while trying to navigate a new city. As a hotel concierge, you want a way to give guests a richer, more convenient resource they can access anytime during their stay.

For many commuters, timing is everything. Yet printed timetables or static ads don’t always reflect last-minute changes, delays, or updated routes. As a bus company, you want to give potential riders a simple way to check live schedule information — without making them download an app or search endlessly online.

Street performers bring life and energy to public spaces, creating unforgettable moments for passersby. But relying on cash tips can limit earnings, especially as fewer people carry coins or small bills. As a street performer, you need an easy way to accept digital tips on the spot — without interrupting the flow of your performance.

Large shopping malls can be overwhelming, especially for first-time visitors who just want to find a specific store or service. Traditional printed directories or big “You Are Here” maps are helpful, but they’re static and often lead to crowding around a kiosk. As a shopping mall manager, you want a faster, more modern way to connect shoppers with the information they need.

City maps are a staple for tourists, but they often leave visitors wandering without context or direction. As a tour guide, you know the real magic of a city isn’t just where things are located — it’s the stories, history, and local tips that bring it to life. The challenge is getting that information into the hands of people who may not have booked a full tour with you yet.

For most coffee shops, regulars are the heart of the business. A loyalty program keeps those customers coming back, but the hardest part is getting them signed up in the first place. Paper punch cards get lost, links on receipts go unread, and asking during a morning rush often leads to a polite “maybe later.”

Competing with rideshare apps is tough, but one thing traditional taxis have that apps don’t is visibility on the street. Every car you operate is a rolling advertisement — and with a QR code on the door, it becomes a rolling booking station too.

Pop-up art galleries thrive on buzz, but with a limited-time run, you can’t rely on slow word-of-mouth or hope people remember to RSVP later. Every poster you hang needs to do more than share a date — it should secure attendance on the spot.

One of the biggest challenges for a food truck business is that your location changes daily, sometimes even hourly. Loyal customers love your food, but if they can’t find you, you’re missing sales. Static addresses and old social media posts don’t cut it when your schedule shifts.

Free ebooks are a great way to build trust and showcase your expertise, but if readers finish your guide and don’t know what to do next, you’ve lost a valuable opportunity. As a fitness coach, you want a seamless path from free value to your paid program—one that feels natural, easy, and instant.

Handing out free samples is a time-tested way to introduce people to a product, but without a clear next step, many of those impressions disappear without action. As a brand ambassador, you want a way to bridge the gap between sampling and sales, and to track exactly how effective your efforts are.

At a busy job fair, you might talk to dozens or even hundreds of potential candidates in just a few hours. Collecting resumes and following up later is time-consuming. And too often, strong prospects slip through the cracks. What you need is a way to let interested job seekers apply on the spot, without filling your booth with paper forms or long queues.

Pitch meetings move fast. You only have a few minutes to make your case, and even if you nail the presentation, the real decision often comes later—when investors dig deeper into your numbers, team, and traction. The challenge? Making that next step effortless.

When you send out a press kit, speed matters. Journalists, bloggers, and influencers often work on tight deadlines, and the last thing you want is for them to hunt through folders or type out a clunky URL to grab your brand materials. Every extra step risks losing their attention—and your chance at great coverage.

Fundraising events are all about momentum. The room is buzzing, your cause is front and center, emotions are high—and then you hand guests a long URL or tell them to “visit our website later to donate.” Too often, that energy fades before action happens.