Use Case: Super Bowl Advertiser – QR Codes That Turn 5 Seconds Into Millions of Clicks

When you’re spending millions for just a few seconds of Super Bowl airtime, every frame counts. In a crowded, high-energy ad break, you have only a heartbeat to grab attention and leave a lasting impression. A well-placed QR code can make those precious moments work harder, bridging the gap between curiosity and action instantly.

Instead of relying solely on brand recall or hoping viewers type in a long URL later, a scannable code creates a direct, measurable path from TV screen to smartphone. Even in a five-second teaser spot — perhaps just your logo, a mystery message, and the QR code — you can spark intrigue and invite millions to tap into your campaign in real time. This approach transforms fleeting exposure into a wave of immediate traffic, signups, or app downloads, giving you far more value from that expensive slot.

Best of all, a short, branded link or embedded QR code doesn’t just connect you with curious viewers on game day. It gives you data. You’ll see exactly how many people engaged, where they came from, and how interest translated into clicks and conversions. It’s a high-profile, high-stakes environment, but with the right QR strategy, those five seconds can live on far beyond the broadcast — driving measurable results long after the final whistle blows.