Use Case: Public Relations Pro – Seamless Access to Brand Assets

When you send out a press kit, speed matters. Journalists, bloggers, and influencers often work on tight deadlines, and the last thing you want is for them to hunt through folders or type out a clunky URL to grab your brand materials. Every extra step risks losing their attention—and your chance at great coverage.

A QR code on your printed or digital press kit solves this instantly. One scan takes them straight to a polished, mobile-friendly landing page with logos, product photos, fact sheets, and other media-ready assets. No confusion, no broken links, no need for follow-up emails.

Want to make it even more effective? Organize your landing page like a newsroom. Use clear categories (“Logos,” “Executive Bios,” “Product Shots”) and offer download buttons for quick saves. Include both high-res and web-optimized files so they can grab exactly what they need in seconds. Add a short, prewritten copy block they can use directly in articles—because making their job easier makes your brand more likely to shine.

By reducing friction, you not only help the press tell your story but also ensure that the version of your story that gets told is accurate, on-brand, and compelling.