Use Case: Tech Brand – Turning a Times Square Billboard Into Instant Traffic

For a tech brand, Times Square is the ultimate stage. The crowds, the lights, the sheer spectacle — it’s where innovation meets attention. But even the brightest billboard has a limitation: passersby can’t click it. That’s where a QR code transforms your ad from static to interactive.

By adding a clean, high-contrast QR code to your Times Square placement, you bridge the gap between curiosity and action. Viewers can scan instantly to access your product launch site, join a waitlist, or watch your launch video in full. Whether it’s tourists with smartphones or professionals heading to meetings, your ad captures their attention in a moment and gives them a reason to keep engaging long after they’ve walked away.

The effect isn’t just measurable; it’s powerful. With the right analytics, you can see how many scans your billboard drives, what times of day interest peaks, and which nearby audiences are most responsive. A QR-enabled Times Square ad doesn’t just shout your message; it invites interaction, turning big-budget visibility into real-world conversions.