Lyza Privacy Policy

Effective Date: August 1st, 2025.

At Lyza, we respect your privacy and are committed to protecting the limited personal data we collect. This Privacy Policy explains what we collect, how we use it, and your rights regarding that data.

1. What Data We Collect

• Account Data: Email address and password when you create an account.
• Short Link Metadata: Information you provide when creating or managing links, such as long URLs, custom paths, and labels.
• Click Analytics: For claimed links, we track anonymized visitor data such as timestamp, country, region, device type, referrer, and page metadata. This data is aggregated daily and does not include personal identifiers.

2. How We Use This Data

• To operate and improve the Lyza platform.
• To generate click analytics dashboards for your links.
• To monitor for abuse and ensure platform integrity.

3. What We Don’t Do

• We do not sell your data.
• We do not share personal data with advertisers or third parties for marketing purposes.
• We do not track individual visitors across the web.

4. Data Retention

We retain:

• Account data until your account is deleted.
• Click analytics for up to two years, after which it may be automatically pruned.

5. Cookies & Tracking

We use minimal cookies required for functionality (e.g., login sessions). Unpaid/unclaimed links may use cookies to deliver third-party advertising services.

6. International Users

Lyza is operated from the United States. If you are accessing the service from outside the U.S., your data may be transferred to and processed in the U.S.

7. Data Security

We use encryption and access controls to protect your information. No system is perfect, but we work to keep your data safe.

8. Changes to This Policy

If we make material changes to this Privacy Policy, we will update this page and revise the “Effective Date” above.