Use Case: Local Business Owner – Turning Outdoor Ads into Instant Actions

If you run a local business, you know how much money vanishes every day in that tiny gap between “That’s interesting…” and “I’ll look it up later.” A billboard can get someone’s attention, but if there’s no immediate next step — or worse, a long URL no one will type on their phone — you’ve just paid for a fleeting glance, not a customer.

Billboards are high-impact but high-friction

Big outdoor ads buy you attention for a few seconds. That’s it. A driver sees your special offer — maybe a free dessert with dinner, a discounted haircut, or “20% off first visit” — and thinks “I should check that out.”
The problem is, your beautiful offer is riding on a 40-character website address that’s impossible to memorize at 45 mph. Even if someone snaps a photo, by the time they’re home they’ve moved on to something else.

The friction-free solution: a QR code and a memorable short link

This is where a short link and QR code earn their keep. A Lyza link trims your long, messy URL down to a few easy-to-read words: mystore.lyza.link/freepizza. Pair it with a QR code on your billboard and you’ve removed every barrier to action. One tap of the phone camera, one click, and they’re on your landing page claiming the deal before the light turns green.

But here’s the real hack: choose a short link phrase that sells the benefit, not the brand. People remember “FreeDinner” more than “RestaurantName-Offer1.” Emotion beats logic every time. The link itself can do the persuading before they even scan it.

Why it works — and keeps working

A billboard alone can’t tell you what’s working. With a Lyza link, you can track exactly how many people scan or type it in. Over time, you’ll know which offer gets the most bites, whether morning commuters react differently than evening ones, even which side of town converts better. It turns an expensive guess into a measurable, repeatable system for attracting customers.

From glance to customer, instantly

Instead of hoping people remember your URL, you’ve given them a way to claim your offer right now. That fleeting glance at your billboard becomes an action, a click, a booking, a sale. And once you’ve set up the link, it’s permanent — you own it, you can reuse or repoint it later, and you never have to fight with unwieldy URLs again.