Use Case: TV Advertiser — Turning Attention into Action in 15 Seconds

Running a TV ad is a game of high stakes and short time frames. You’re paying a premium to capture viewers’ attention for just a few seconds — but in that moment, how do you get them to do more than just watch? How do you get them to act?

Traditional TV advertising relies on memory. You show your offer, your brand, maybe a phone number or a long URL, and you hope the viewer remembers it later. But hope is not a strategy — attention is fleeting, and every second counts.

That’s where a QR code becomes your secret weapon. Placed on-screen during your 15-second spot, it bridges the gap between interest and action instantly. Viewers don’t need to remember anything. They just lift their phone, scan, and land on your product page while they’re still feeling the impulse to buy.

With Lyza, you’re not just putting any QR code on-screen — you’re using a short, clean link behind it, one you can control and track. That means you can see exactly how many viewers scanned, which spot drove the most clicks, and even A/B test offers or landing pages across campaigns.

And here’s the behavioral kicker: viewers love feeling like they’ve got an exclusive, instant deal. Pair your QR code with urgency (“Scan now for a limited-time bonus”) or exclusivity (“TV viewers only”) and watch your response rates rise.

The result? A TV campaign that doesn’t just build awareness but drives measurable action — all in those 15 seconds you paid so much to own.