Use Case: Concert Promoter — Street Posters Drive Instant Ticket Sales

Thursday, July 31, 2025 - 07:10

Posters are still one of the most powerful tools for promoting live events — they grab attention on street corners, coffee shop walls, and venue noticeboards. But here's the problem: when people see your poster, they’re often on the move. Expecting them to type out a long, clunky ticketing URL later? That’s a lost sale waiting to happen.

A short, memorable Lyza link changes the game. Add it to every poster and suddenly you’ve turned static paper into an instant purchase point. Fans walking past can snap a quick photo or, even better, type your short link on the spot. No guessing, no typos, no “I’ll remember to look it up later” (and forgetting).

Want to go one better? Pair your short link with a QR code on the poster. Now passersby can scan and buy in seconds, before they even reach the next streetlight. And because Lyza links are permanent, you can use the same custom URL across print, social posts, and even in radio shout-outs — a single, clear call-to-action everywhere your audience sees you.

Pro tip: keep the link itself part of your branding. Instead of a generic redirect, use your artist or event name in the short path — it looks professional, builds recognition, and makes it easier to remember for those who can’t scan on the spot.

A poster that sells tickets while you sleep? That’s the power of a well-placed short link.