Use Case: Gym Owner — Want More Free Trial Signups?

Outdoor ads are great for brand visibility, but they often leave potential customers with one big hurdle — remembering your website later. People spot your poster on a bus stop or billboard, think “I should check that out”, and by the time they’re home, the thought has vanished.

A QR code changes that story. Printed clearly on your outdoor ads, it lets people scan in a second and land straight on your free trial signup page. No long URLs to type, no searching for your brand — just instant access to the offer while interest is at its peak.

Pair the QR code with a short, benefit-driven message like “Scan now, claim your 7-day free pass”. That tiny tweak can double response rates, because you’re giving people an immediate reason to act.

With Lyza links, you also see how many scans each ad generates, helping you figure out which locations or messages bring in the most trial signups. That’s not just advertising — that’s measurable growth.