Use Case: Brand Launching a New Product — Turning Big Buzz into Instant Pre-Orders

Big launches are all about momentum. You’ve spent months preparing the perfect campaign, lining up ad spots, and securing that billboard space on the busiest stretch of road in town. Thousands of eyes pass your message every hour — but the real win is turning that fleeting attention into action.

Here’s the problem: most billboards don’t give people an easy next step. A website address is forgettable by the time they hit the next traffic light, and nobody wants to type out a long URL on their phone while walking or driving past. That’s where a well-placed QR code makes all the difference.

With Lyza, you can create a short, clean link that points directly to your pre-order page and transform it into a scannable QR code. When someone spots your billboard, one quick scan is all it takes for them to reserve their spot as an early adopter. You’re making the path to action not just short, but frictionless — zero typing, zero delay.

The real magic comes when you add smart design to the mix. Use contrast and placement to make the QR code impossible to miss. Pair it with a high-impact call to action (“Scan now to secure yours before release!”) to trigger urgency. With Lyza’s analytics, you’ll see exactly how many people scanned from each billboard location, helping you measure ROI and optimize future placements.

Your big launch deserves more than passive views — it deserves real engagement. A simple QR code and a short link can turn outdoor advertising into a direct-response channel, letting you capture excitement in the moment and convert it into sales before the buzz fades.