Use Case: Influencer Selling Merch — Letting Fans Buy the Moment They Feel the Buzz

When you sell merch as an influencer, you’re not just selling a hoodie, mug, or tote bag — you’re selling a piece of the connection you’ve built with your audience. The best time to convert that emotional connection into a sale isn’t later, when someone’s gone home and maybe remembers your username, it’s right there in the moment when excitement is high and intent is strongest.

The challenge? Even the most devoted fans rarely type in a long URL from memory. By the time they’ve opened a browser and started searching, the emotional momentum has cooled — and with it, the likelihood of a purchase.

This is where a simple QR code can completely change the game. Print a Lyza-powered code directly on your T-shirts (or a tag) that links straight to your merch store. Fans see it while you’re live, in person, or even in a photo on social media, and with a single scan they’re on your product page, ready to buy while they’re still feeling the hype.

Behavioral science tells us that friction kills action. Every extra click, every second of delay between impulse and ability to act, reduces conversion. A QR code cuts out the typing, the searching, and the missed opportunities. It turns that in-the-moment connection into immediate action — all while giving you clean, trackable analytics on which appearances or events are driving sales.

With the right QR placement and a strong nudge (“Scan here to grab yours before they’re gone”), you can turn every shirt you wear into a silent salesperson that works 24/7, capturing sales exactly when your fans are most excited to support you.