Use Case: Home-Based Baker — Turning a Simple Business Card into a 24/7 Sales Assistant

Running a home baking business means every happy customer is a potential repeat buyer — but only if they have a quick, easy way to order from you again. Business cards are a natural tool for getting your name out there, but most end up tucked in a wallet or forgotten in a drawer. A short, memorable link on your card can change that, transforming a simple piece of cardstock into a 24/7 sales assistant.

Instead of asking customers to search for your social media profile or message you directly, a Lyza short link takes them straight to your order form. No confusion, no typos, no missed opportunities. Better yet, you can make the link easy enough to type from memory — or even scan instantly if you add a QR code alongside it.

Here’s a pro tip: design your card with a call-to-action, not just your name and phone number. A line like “Order your next cake in 10 seconds: lyza.link/cupcakes” gives people a clear next step. Behavioral science tells us that people are far more likely to act when there’s a simple, specific instruction to follow — and your short link makes that possible.

With Lyza, you can even track how many people are visiting your order form from your cards, helping you see which events, cafes, or partnerships are driving the most new customers. That’s marketing data a plain phone number can’t give you — and it’s a small tweak that can make a big difference to your home baking business.