Use Case: YouTuber — Turning Your Outro into a Direct Path to Sales

If you’re a YouTuber creating courses, you already know the challenge: getting people to watch is one thing, getting them to take action before they click away is another. Your outro — that precious last 10 seconds of screen time — is your golden opportunity to guide viewers to your next step. But if the link you mention is long, awkward, or forgettable, you’ve lost them before they even open a new tab.

A short, branded Lyza link solves this problem immediately. Instead of rattling off a messy string of slashes and numbers (“mywebsite.com/course?ref=yt&offer=summer-sale”), you can say something clean and catchy like “Go to lyza.link/learnfast”. Easy to say, easy to remember, easy to type — even if your viewers are watching on TV or listening while doing something else.

For even more impact, reinforce your short link visually. Put it on-screen in your outro graphic, maybe even say it twice (early research shows that repeating a simple instruction makes it 3–4 times more likely to stick). You can also add a QR code version of the same link on your video end screen, so viewers on desktops or TVs can simply scan with their phones instead of typing.

Pro tip: Combine your short link with urgency triggers. Phrases like “Sign up today for a bonus module” or “Offer expires Friday” give people a reason to click now, not later. Lyza makes it effortless to swap out where your short link points if you change promotions, so your outro link never goes stale.

And here’s the hidden bonus: every click on your Lyza link is tracked. You’ll know how many viewers are actually taking that next step, letting you test different CTAs and optimize your outro script. That’s real, actionable insight — not just guesswork.