Use Case: Author — Giving Readers a VIP Pass Beyond the Last Page

There’s nothing better than a reader turning the final page of your book and wanting more. The trouble is, that’s exactly when you lose them — unless you give them a clear, instant way to keep the connection alive.

Adding a QR code in the back of your book solves this beautifully. It’s the modern “turn the page” moment, guiding readers straight to exclusive bonus content: deleted chapters, behind-the-scenes videos, a free short story, or a special offer for your next release. No hunting for links, no typing long URLs, just a scan-and-go experience that feels like a reward for finishing your book.

Psychologically, this leverages the “peak-end rule” — people remember experiences based on their emotional high points and how they end. By making the final interaction with your book seamless and generous, you create a lasting positive memory, increasing the odds they’ll buy your next book or recommend you to friends.

And with Lyza, you’ll know how many readers scanned and engaged, giving you real-world feedback on how well your book keeps the conversation going.

Designing a Book-Friendly QR Code:

• Placement: Back cover or last inside page, near a natural break (“Want more?” or “The story continues here…”).

• Size: Big enough to scan comfortably but doesn’t dominate the page — think thumb-sized.

• Framing: Add a short call-to-action: “Scan for your bonus chapter” or “Unlock exclusive content”.

• Style: Match your book’s aesthetic — Lyza lets you customize colors and style so it feels like part of your brand, not a tech add-on.