Use Case: Twitch Streamer — Turning Live Hype Into Instant Merch Sales

Streaming is all about momentum. When you announce a new merch drop live on Twitch, you’ve got a narrow window where excitement is sky-high and viewers are ready to click “buy.” The last thing you want? A clunky, unmemorable link that breaks the flow or distracts from the action on-screen.

A short, clean Lyza link on your overlay makes it effortless for viewers to act immediately. Instead of a long, complicated store URL that nobody can type fast enough, your audience sees a sleek, branded link they can punch in instantly — even from a phone or second screen. It keeps the hype alive, converts interest to sales, and doesn’t clutter your stream visuals.

Behavioral psychology plays a big role here. When urgency is high, every second of friction kills conversions. A short, scannable link lowers that barrier, letting your audience ride the wave of excitement straight to checkout. Tie it to a countdown timer or chat reminder, and you’ve got the perfect impulse-triggering combo.

With Lyza analytics, you’ll know exactly how many clicks came from your live stream, helping you time future drops to maximize sales.