Use Case: Sports Team Manager – Turning Programs into Merch Sales Opportunities

Game day is electric: the fans are fired up, the stands are packed, and the atmosphere is buzzing. It’s also the perfect time to boost merchandise sales. But the usual “visit our shop later” message often gets lost once the final whistle blows. Short links printed directly in your game-day programs change that.

A clean, memorable URL (or an accompanying QR code) gives fans an instant way to grab their favorite gear while their excitement is at its peak. Instead of waiting until they get home (and risking that they forget) supporters can order from their phones, right there in the stadium.

This approach works even better when paired with limited-time discounts. A simple “Scan or visit this link for 15% off today only” creates urgency and makes fans feel rewarded for showing up in person. Behavioral research shows that combining convenience with a fleeting offer is one of the strongest motivators for on-the-spot action.

The result? More merch sales, happier fans, and a stronger connection between your team and its supporters — all from a tiny addition to a printed program.