Use Case: Hotel Manager – Collecting Guest Feedback Effortlessly

For hotels, feedback is gold. It helps improve service, enhances reputation, and drives future bookings. Yet many guests leave without filling out traditional surveys because the process is slow or buried in emails. Adding a short link directly to room keys makes it quick and natural for guests to share their experience before they check out.

Room keys are a touchpoint every guest uses multiple times a day. By printing a clean, memorable short link on them, you put your survey in their hands—literally. Instead of hoping they dig through their inbox later, you give them instant access on their phone the moment they think of something to share.

The best practice is to keep the link simple and offer a clear incentive: “Tell us how we did—scan and enjoy 10% off your next stay.” This taps into the principle of reciprocity, where people are more willing to give feedback when they feel they’re getting something in return.

This approach not only boosts survey completion rates but also provides valuable insights in real time. You can spot issues before guests leave and act quickly to recover their experience, turning potential detractors into loyal advocates.

Short links on room keys transform a standard item into a feedback channel that strengthens guest relationships and improves your bottom line.