Use Case: Marketing Agency – Making Your Proposals Instantly More Convincing

When you pitch a potential client, you’re often competing against time, distractions, and other agencies. Even the best-written proposal can get skimmed or set aside. What if you could make your pitch more interactive, more persuasive, and impossible to ignore?

Adding a QR code to your proposals that links directly to your best case studies does exactly that. Instead of asking clients to type a URL or sift through attachments, they can simply scan and see real-world proof of your results in seconds. This visual, tangible evidence builds trust faster than any sales copy ever could.

Here’s a best-practice tip: place the QR code where the decision-maker is most likely to pause—perhaps on the results summary page or right next to your key deliverables. Label it clearly with a call-to-action like “See how we boosted ROI by 200% for a client just like you.” Behavioral research shows that specific, outcome-oriented language dramatically increases the odds of a click or scan.

Short links work just as well for digital proposals. A clean, branded link makes your email stand out and avoids long, clunky URLs that look like spam. Either way, you’re giving your prospect instant, effortless access to proof that you can deliver—helping you move from “just another option” to the obvious choice.