Announcing an IPO is a once-in-a-lifetime milestone for many founders. The moment your company steps onto the public stage, every word, image, and link in your communications shapes how investors, media, and potential shareholders perceive your brand.
Use Cases: Short Links that Sell
If you run a local business, you know how much money vanishes every day in that tiny gap between “That’s interesting…” and “I’ll look it up later.” A billboard can get someone’s attention, but if there’s no immediate next step — or worse, a long URL no one will type on their pho
Escape rooms live and die by foot traffic and quick decisions. People walking past your posters may not have planned an adventure today, but the right prompt at the right time can change that.
A freshly manicured lawn or a dramatic garden makeover is one of your best advertisements — but when you’re not there to talk through the details, potential clients only see the end result.
Guests often rely on hotel concierges for local recommendations, but printed brochures can only hold so much information. Maps go out of date, restaurant listings change, and visitors are left juggling papers while trying to navigate a new city.
Running a TV ad is a game of high stakes and short time frames. You’re paying a premium to capture viewers’ attention for just a few seconds — but in that moment, how do you get them to do more than just watch? How do you get them to act?
When you sell merch as an influencer, you’re not just selling a hoodie, mug, or tote bag — you’re selling a piece of the connection you’ve built with your audience.
For salons, repeat business is everything. Loyal clients keep the chairs filled and your schedule stable. But the traditional appointment card — a tiny piece of cardboard with a handwritten date — relies on memory and manual effort.
Radio advertising is all about voice and memory — your words need to paint a picture and stick in listeners’ minds. A long or complicated URL can break that flow and lose your audience before they take action.
Bookmarks are more than just placeholders — they’re a perfect touchpoint to deepen readers’ connection with the books they love.
Beer lovers appreciate variety and freshness, but keeping up with what’s currently on tap can be a challenge — especially in busy, lively brewery spaces.
When you’re trying to grow your tutoring business, handing out flyers in the right places — schools, cafés, libraries, community boards — is a tried-and-true tactic.
Dining out has changed — speed and convenience matter more than ever. Customers want their food fast, their options clear, and as little friction as possible between deciding and eating.
Large shopping malls can be overwhelming, especially for first-time visitors who just want to find a specific store or service. Traditional printed directories or big “You Are Here” maps are helpful, but they’re static and often lead to crowding around a kiosk.
Street performers bring life and energy to public spaces, creating unforgettable moments for passersby. But relying on cash tips can limit earnings, especially as fewer people carry coins or small bills.
When you send out a press kit, speed matters. Journalists, bloggers, and influencers often work on tight deadlines, and the last thing you want is for them to hunt through folders or type out a clunky URL to grab your brand materials.
Holiday markets are fast, festive, and full of distractions. Customers are juggling shopping bags, kids, and hot drinks, and the last thing you want is for them to hesitate at the checkout because of payment friction.
Big shows draw big crowds, but not everyone in that crowd has the same experience. For fans who want to get closer to the action, upgrading to VIP should feel as easy as the tap of a button.
Pop-up shops are all about the moment — limited time, limited stock, limited space. But what happens when someone loves your product and you’ve just sold the last one? A missed sale doesn’t have to stay missed.
Selling on Etsy often means meeting your customers where they already gather — in Facebook groups where people share recommendations, ask for advice, and discover new products. The challenge is that every link you post is part of your reputation.
You’ve made the sale, shipped the product, and now comes the hardest part: getting customers to leave a review. Emails get ignored, and nobody wants to type in a long, fiddly URL just to find your product page again.
When you’re delivering a live talk, there’s a golden window of opportunity: the moment your message lands, your audience is engaged, and they’re ready to take the next step.
Conferences thrive on smooth experiences. With multiple tracks, speaker changes, and packed schedules, even the most organized event can leave attendees fumbling for information.
Photography prints often live as standalone pieces, admired on walls or gifted to friends, but they can also serve as powerful gateways to your wider body of work.
Planning a wedding means juggling countless details, but getting a quick and accurate guest count shouldn’t be a headache. Traditional RSVP cards can get lost, delayed, or forgotten altogether.
When you’re marketing properties worth tens of millions, every detail of your outreach needs to match the level of sophistication and impact your listings deserve.
Theme parks create unforgettable moments, and guests love capturing them — especially those thrilling mid-ride photos. But long queues at photo counters and clunky retrieval processes can dull the magic.
When you pitch a potential client, you’re often competing against time, distractions, and other agencies. Even the best-written proposal can get skimmed or set aside. What if you could make your pitch more interactive, more persuasive, and impossible to ignore?
Handing out free samples is a time-tested way to introduce people to a product, but without a clear next step, many of those impressions disappear without action.
Parent communication is a cornerstone of student success, but traditional channels like emails, printouts, or school portals can be clunky and easy to miss.
One of the biggest challenges for a food truck business is that your location changes daily, sometimes even hourly. Loyal customers love your food, but if they can’t find you, you’re missing sales.
Your clients already trust you with their workouts — so when they’re sweating it out in the gym, it’s the perfect time to offer them the next piece of the puzzle: nutrition. But asking them to remember a long URL or spelling out a complicated link rarely works.
You’ve posted a gorgeous new product shot, and the likes are rolling in. But likes don’t pay the bills — getting followers to the checkout page does. Long, messy product links in captions are hard to read and impossible to remember.
Charity events thrive on energy and connection. Nothing builds excitement like watching a fundraising total climb in real time.
Pitch meetings move fast. You only have a few minutes to make your case, and even if you nail the presentation, the real decision often comes later—when investors dig deeper into your numbers, team, and traction. The challenge? Making that next step effortless.
When you’re teaching online or in-person, building a sense of community among your students can be just as valuable as the lessons themselves.
Outdoor ads are great for brand visibility, but they often leave potential customers with one big hurdle — remembering your website later.
Repeat business is gold in print-on-demand. When a customer loves what they bought, you want their next purchase to be as frictionless as possible. By adding a clean, memorable short link to your packaging, you make reordering a one-step process.
For independent musicians and even established artists, getting ears on your latest album can feel like a full-time job. You’ve already put your soul into writing, recording, and producing it — but now you need listeners to find it fast and with zero friction.
For most coffee shops, regulars are the heart of the business. A loyalty program keeps those customers coming back, but the hardest part is getting them signed up in the first place.
There’s nothing better than a reader turning the final page of your book and wanting more. The trouble is, that’s exactly when you lose them — unless you give them a clear, instant way to keep the connection alive.
If you’re a YouTuber creating courses, you already know the challenge: getting people to watch is one thing, getting them to take action before they click away is another.
When you’re spending millions for just a few seconds of Super Bowl airtime, every frame counts. In a crowded, high-energy ad break, you have only a heartbeat to grab attention and leave a lasting impression.
As an event photographer, you know that one of your biggest challenges is converting curious onlookers into paying clients.
Fundraising events are all about connection and momentum, and capturing donations in the moment can make a world of difference.
Pop-up art galleries thrive on buzz, but with a limited-time run, you can’t rely on slow word-of-mouth or hope people remember to RSVP later. Every poster you hang needs to do more than share a date — it should secure attendance on the spot.
For hotels, feedback is gold. It helps improve service, enhances reputation, and drives future bookings. Yet many guests leave without filling out traditional surveys because the process is slow or buried in emails.
Cold emailing can be tricky enough without technical hurdles getting in the way.